Planting strawberries in the fall allow the root system to establish itself over the fall months, prior to going dormant in the winter. This gives you a head start come spring, as your strawberry plant will be fully-rooted and more mature. If you wait until the spring months to plant, this will delay your strawberry production.
Strawberries need nutrient-rich, well-draining soil with a pH of 5.5 – 6.8. They need 8 hours of full sun exposure daily.